Culture

How about some Shakespeare? The Globe Theater may look a bit out of place among your flashy casinos, but it’s yet another way to draw tourists into you city.

Let’s face it. If you’re not interested in gambling, there’s not much to do or see in your city. It’s time to change that by selecting one of the buildings in the Culture menu. Adding an Expo Center, Pro Stadium, or landmark to your city is just what you need to draw large numbers of tourists.

But don’t get ahead of yourself. Prematurely constructing one of these attractions can put a major strain on your transportation system, potentially leading to citywide paralysis as swarms of cars and taxi cabs descend from the regional highway, leading to gridlock.

For this reason, it’s essential to provide a comprehensive mass transit system to accommodate large crowds. Once you’ve handled the transportation system, consider zoning commercial nearby to encourage the creation of shops and hotels, giving tourists something to do after attending an event or visiting a landmark.

The more shops and hotels in the area, the longer tourists are likely to stay in your city, spending their hard-earned Simoleons in the process.

Expo Center

• Cost: 150,000
• Operational Cost: 300 per hour
• Maximum Event Payout: 156,000
• Capacity: 3,000 Sims
• Prerequisites:
• Town Hall
• Description: Invest in an Expo Center to turn your small town into a tourist destination! Schedule exciting events like football games and rock concerts, then prepare your city for tons of screaming fans!

Expo Center Events

Event	Event Cost	Max. Payout	Attracts	Description
Motocross	15,000	66,000	Low wealth residents and tourists	Ooh! Make that jump! I loves me some mud!
Sports Event	30,000	111,000	Low/medium wealth residents and tourists	Yeah, go local sports team! Woo!
Rock Concert	45,000	156,000	Low/medium wealth residents and tourists	Needs more pyrotechnics…and cowbell. Definitely more cowbell.

This arena serves as a popular entertainment hub, attracting low/medium wealth residents and tourists. Like most attractions, build it within walking distance of a regional transportation hub such as the Passenger Train Station or Bus Terminal to accommodate large numbers of attendees.

Supplement it with Bus and Streetcar Stops nearby. Events held at the Expo Center must be scheduled by clicking on the building and selecting the Schedule Event option. This brings up the Event Scheduler window, allowing you to choose from three possible events: Motocross, Sports Event, and Rock Concert.

Each event costs a different amount to schedule. You’ll only get your money back if enough local Sims and tourists attend the event. In this sense, running an event is a bit of a gamble, with your transportation system being a major factor in determining whether the event will be profitable.

Expect traffic to increase around the arena a few hours before the start of the event—all events start at 8 PM. After the event starts, click on the Expo Center to see attendance levels and the payout. The payout increases as more and more Sims enter the Expo Center.

You will only earn the maximum payout if the Expo Center is filled to its 3,000 Sim capacity. New events can be scheduled every day, but if you don’t have enough money to schedule an event, consider shutting down the Expo Center to save money.

Modules

Expo Center Sign

• Cost: 3,000
• Operational Cost: 50 per hour
• New Low Wealth Tourists: 1,200
• New Medium Wealth Tourists: 1,200
• New High Wealth Tourists: 1,200
• Maximum Modules: 1
• Description: With an Expo Center, you have to let people know where to go.

Pro Stadium

• Cost: 225,000
• Operational Cost: 600 per hour
• Maximum Event Payout: 600,000
• Capacity: 15,000 Sims
• Prerequisites:
• City Hall in region
• Department of Tourism in region
• Description: The Pro Stadium’s generous size means even more tourists and huge profits around each event. Prepare your city’s mass transit system for an onslaught of screaming fans! Unfortunately, their tickets are all fully refundable, so if they can’t make it to the event in time, you’ll miss out on the Simoleons.

Pro Stadium Events

Event	Event Cost	Max. Payout	Attracts	Description
Monster Truck Rally	150,000	300,000	Low/medium wealth residents and tourists	Low wealth Sims will love to watch Truckinator devour lesser vehicles!
World Championship	225,000	450,000	Medium/high wealth residents and tourists	Um, it’s pronounced “foot-bawl”. Please.
Legends of Rock	300,000	600,000	Medium/high wealth residents and tourists	What’s that? I can’t hear you! Yeah, I got this T-shirt at the Legends of Rock show!

The Pro Stadium is a massive 15,000-seat arena capable of drawing huge crowds and piles of Simoleons. Like the Expo Center, don’t fool around when it comes to providing mass transit around this facility. Build a Passenger Train Station as close to the stadium as possible so incoming tourists can walk to events.

Also, make sure the stadium has adequate coverage by shuttle buses, municipal buses, and streetcars—build at least one Bus Stop and one Streetcar Stop within walking distance of the stadium. Events at the Pro Stadium function similarly to events held at the Expo Center.

However, events here have a much higher initial cost to schedule, but the potential payouts are also much larger—the Legends of Rock event can bring in as much as 600,000 in one evening! For best results, schedule events in the early morning or right after an evening’s event has concluded.

This will give Sims and tourists plenty of time to make it to the stadium prior to the start of an event. Making money off events at the Pro Stadium is a true test of your city and region’s transportation system—even in a large city, filling all 15,000 seats is no easy task.

Make sure nearby cities have access to regional transit hubs like the Bus Terminal, Passenger Train Station, Ferry Terminal, or Municipal Airport to increase attendance. If neighboring mayors can’t afford these additions, consider gifting them the Simoleons necessary to build these hubs in their cities—don’t worry, you’ll make all that money back over time.

If times are tough, and your city doesn’t have the funds necessary to schedule an event, consider shutting down the Pro Stadium to save some money. An empty event-less stadium only drains your city’s treasury. You can always reopen it once the economy recovers.

Modules

Pro Stadium Sign

• Cost: 3,000
• Operational Cost: 100 per hour
• Low wealth tourists per day: 12,000
• Medium wealth tourists per day: 12,000
• High wealth tourists per day: 12,000
• Maximum Modules: 1
• Description: With a Pro Stadium, it’s all about branding.

Landmarks

• Prerequisites:
• City Hall in region
• Department of Tourism in region

Ready to add some international flair to your city? Landmarks are tourist magnets, drawing tons of camera-toting visitors from the region and beyond. There are several landmarks to choose from, shown in the accompanying table, each with a real-world counterpart.

Each landmark has a huge attraction rating, mostly for low and medium wealth tourists—build the Sydney Opera House if you want to draw high wealth tourists. But before building any landmark, make sure your city’s road and mass transit networks can handle the sudden deluge of visitors, otherwise a flood of cars and taxi cabs are likely to clog your city’s streets, backing up onto the regional highway.

As with the Expo Center and Pro Stadium, provide a mix of overlapping mass transit options around each landmark. First of all, make sure the landmark is within walking distance of a regional transportation hub like the Bus Terminal, Passenger Train Station, Ferry Terminal, or Municipal Airport.

Add more mass transit alternatives by building at least one Bus Stop and Streetcar Stop nearby. Once you’ve attracted tourists, provide enough shops, hotels, and other attractions to keep them in the city as long as possible. Otherwise they’ll leave after staring at your landmark for a few hours.

The landmark is simply a magnet to draw tourists into your city. It’s up to you to figure out ways to keep them in town until they’ve spent all their money.

Landmarks

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Image	Name	Origin	Cost	Hourly Cost	Attraction	Max. Daily Tourist Visits	Description
	Arc de Triomphe	Paris, France	280,000	305	High	2,400	Perfect for the Francophiles, lend your city a touch of Gallic class!
	Cinquantenaire Arch	Brussels, Belgium	50,000	350	Medium	2,400	This imposing arcade celebrates your city’s independence! Watch as tourists are drawn to take photos of the famous landmark.
	Dutch Windmill	The Netherlands	50,000	350	Medium	600	The Netherlands are famous for their beautiful pastoral windmills.
	Edifício Copan	São Paulo, Brazil	50,000	350	Medium	150	This wavy residential building adds a flowing sense of movement to even the densest urban cityscape. Residents: 1,100
	Empire State Building	New York City, USA	575,000	450	High	504	It’s not the tallest building in the world (anymore), but this impressive building can be said to be the core of the Big Apple.
	Giralda	Seville, Spain	50,000	350	High	2,400	This bell tower is a former minaret for the Cathedral of Seville.
	Globe Theatre	London, England	48,000	1,000	High	3,000	All the world’s a stage and now you can bring yet another replica of The Globe Theatre to your city!
	Kölner Dom	Cologne, Germany	50,000	350	Medium	2,400	Towering spires crown this famous gothic church from Cologne.
	Leaning Tower of Pisa	Pisa, Italy	280,000	305	High	600	Tilting 3.99 degrees, Sims will be hard pressed to walk in a straight line after visiting this famous tower.
	Oslo Opera House	Oslo, Norway	150,000	2,000	Medium	1,364	This angular modern opera house hosts opera and ballet performances.
	Rundetårn	Copenhagen, Denmark	140,000	605	Medium	480	The “Round Tower” of Copenhagen is a historical monument and a public astronomical observatory.
	Statue of Liberty	New York City, USA	575,000	450	High	5,000	Where else can you stand in a lady’s head? This giant statue is undeniable proof that France loves the United States. Add it to your city!
	St. Basil’s Cathedral	Moscow, Russia	140,000	605	Medium	2,400	The official name of this Red Square cathedral is far too long to get into.
	Stockholm City Hall	Stockholm, Sweden	50,000	350	Medium	100	Don’t be jealous that your City Hall’s not as cool as Stockholm’s. Now you can have it in your city as well.
	Sydney Opera House	Sydney, Australia	200,000	2,000	High	2,679	Add the distinctive silhouette of the Sydney Opera House to your city and watch droves of wealthy tourists flock to your city!
	Tokyo Tower	Tokyo, Japan	50,000	350	Medium	2,400	This tall lattice tower broadcasts J-dramas and anime to all the homes in your city.
	Washington Monument	Washington DC, USA	50,000	350	Medium	2,400	One of the most recognizable obelisks in the world, the Washington Monument stands erect at 169.294 meters.
	Willis Tower	Chicago, USA	140,000	605	Medium	504	This 108-story-tall building is the tallest building in the United States.
	Zamek Królewski w Warszawie	Warsaw, Poland	280,000	305	High	2,400	The Royal Castle of Warsaw is the historical home to the royal family of Poland.