How to Get Endorsement Deals in NBA 2K25

NBA 2K25 has a lot of ways to supplement your VC farming. You can get VCs through quests, playing games, objectives, and other activities even outside MyCareer mode. However, there’s one reason you want to play MyCareer mode for VC, and that is because of the endorsement deal bonuses. These deals give you more VCs per game, depending on which brand you sign with. Here’s how to get these endorsement deals in NBA 2K25 and start earning more VCs in MyCareer.

How to Get Your First Endorsement Deal in NBA 2K25

To get your first endorsement, you have to play through the Franchise Player questline in MyCareer. You’ll finish the quest to become a starter first with coach Tucker, and you’ll eventually reach a quest where you have to talk to a media person. You’ll get a quest called “First Endorsement” and you have to go back to MyCOURT and have a chat with Patrick.

Once you have a chat with Patrick, he’ll talk to you about signing your first endorsement deal. He’ll show you one endorsement deal with the Jordan brand, and you have the choice of accepting or declining the deal. There’s no point in declining because you can have other endorsements later in your career. After accepting the deal, you’ll just have a new quest that awards a lot of VC if you finish the objective. You can finally get those jump shot animations you want with these bonus VCs.

Where to Sign More Endorsement Deals in NBA 2K25

After getting your first endorsement deal, the only way to get more is through increasing your NBA Fans, Local Fans, Pop Culture Fans, and Business Fans. You’ll gain access to the endorsement menu after unlocking your first deal. You can see it in the MyCareer main menu.

When you open it, you’ll see other brands, such as American Express, Gatorade, Hotels.com, and KIA. Each of these brands has different requirements, but they revolve around acquiring fans. To gain fans fast, you want to perform exceptionally well in your games. Every highlight or positive action gives you more fans while doing negative actions reduces your fans.

In a way, you can use the same strategy as acquiring as many VCs to get a 99 overall rating in MyCareer since their progress is practically tied to each other (based on your good performances).