Prima Games is owned and operated by GAMURS Group Pty Ltd. Prima Games was first founded in 1990 to create in-depth strategy for guides, including Myst: The Official Strategy Guide, TIE FIGHTER: The Official Strategy Guide and more. The company worked directly with developers and publishers on official guides, and began digitally distributing its work from 2005. The company began covering gaming news more broadly through its website in 2019, and continues to do after its acquisition by GAMURS Group in 2021.
GAMURS Group oversees Prima Games operations across its website, search engines, social media platforms, streaming services, and off-platform news partnerships. The Prima Games team remains independent from GAMURS, however, and GAMURS does not dictate or influence the site’s opinions or voice.
The site is funded through a mix of programmatic advertising, direct sales, and commercial campaigns. The editorial staff, however, operate independently from the advertising team, making their own decisions about content coverage, the tone of voice, and its execution.
On occasion, GAMURS Group will negotiate a direct affiliate or content campaign with third parties. These articles will have a clear disclosure at the top of the post identifying the content, and any supporting parties that helped fund its creation. Any affiliate content may have a separate disclosure informing readers about products for which GAMURS may receive a commission. More information about our sponsored and affiliate content policy can be found here.
Latest revision: May 27, 2022
