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Take-Two COO: Grand Theft Auto Won’t Become One of Those Bi-Annual Series

Karl Slatoff explains why he doesn't want to wear out the series' welcome.
This article is over 11 years old and may contain outdated information

The trend with popular franchises these days – like Call of Duty and Assassin’s Creed – is that each year should bring a new release, to keep the popularity of it going.  But not everyone things like this.

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During a stop at the Wedbush Transformational Technologies Conference, Take-Two COO Karl Slatoff stated that he didn’t want to wear out his welcome with one of the company’s bigger licenses, Grand Theft Auto.

“Often times people ask us, ‘Why don’t you come out with Grand Theft Auto every two years?’  To us, that doesn’t make sense, because Grand Theft Auto, every single time it comes out, is a brand new experience.  You can’t possibly do that in two years.  And if we did that, our product would fatigue and the franchise would degrade from a value perspective.”

An interesting perspective there…what do you think?  Should some series take it a bit easier on the releases and pace themselves out?  Or do you want new games now?

Meanwhile, prepare yourself for a life of crime when Grand Theft Auto V releases this September for Xbox 360 and PlayStation 3.


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