Squid Game Sets Netflix Record As The Biggest Series Launch Ever

The popularity of Squid Game on Netflix cannot be understated, and to further put into perspective just how incredibly popular the show is, it recently set a Netflix record. What record, you ask? 

It now sits as the biggest series launch ever on Netflix, having already reached over 111 million people since launch on September 17.

To put the number into perspective, the previous holder of the “biggest series launch” title was Bridgerton which reportedly reached 63 million viewers during the first four weeks after its launch, almost 50 million less than Squid Game’s mindblowing 111 million. 

Squid Game Sets Netflix Record As The Biggest Series Launch Ever

Squid Game has officially reached 111 million fans — making it our biggest series launch ever! pic.twitter.com/SW3FJ42Qsn

— Netflix (@netflix) October 12, 2021

Everyone is getting in on checking out Squid Game on Netflix, and the numbers reflect this. Recently, it was revealed that Squid Game has set a record as Netflix’s biggest series launch to date, with over 111 million people tuning in since its launch on September 17.

Previously, the biggest series launch was Bridgerton, but Squid Game’s numbers have absolutely blown Bridgerton’s numbers out of the water. The number adds on to the show’s massive success, with Squid Game premiering as the top show in 90 countries.

It’s now sitting as the number one show in Netflix history.

In their first four weeks, it’s projected that 63 million households will have courted Shondaland’s Bridgerton and 44 million households will have suited up for Robert Rodriguez’s We Can Be Heroes, making this our biggest viewing week between Christmas and New Year’s ever! pic.twitter.com/dWoLCWn6NO

— Netflix (@netflix) January 4, 2021

While the 111 million total is a staggering number, it’s worth keeping in mind that Netflix counts anyone who’s watched at least two minutes of any episode as a view. 

So, while 111 million people have watched at least two minutes of Squid Game, it’s unclear how many of those 111 million have watched the show through to the end. Squid Game has nine episodes, with each episode being roughly an hour in length.

If you aren’t one of the 111 million people who’ve checked out at least two minutes of Squid Game and are wondering what it’s all about, the show follows characters who are each desperately overwhelmed by debt. 

To win money (there’s a 45 billion South Korean won prize at stake), they end up participating in a series of children’s games, each with a sinister twist to them. Examples of these children’s games include Red Light, Green Light and marbles. 

We obviously won’t spoil the show for you, but will say it has “battle royale” vibes to it. We’ve watched it ourselves and find the show to be intense and one that’s easy to binge your way through to the end.

All in all, we’re happy for everyone who worked on Squid Game as the show has become an unparalleled success. After hearing that over 111 million people have watched Squid Game, we’re eager to hear your thoughts on the show. Have you seen it?

What did you think of it? Are you surprised to see that 111 million people have checked out at least two minutes of the show? Let us know in the comments below, or on our social media channels including Facebook and Twitter!