Mario has been omnipresent in Nintendo's games for the better part of two decades, and even his “New Super Mario Bros.” series of adventures are about to see a fourth entry in roughly as many years. Still, Nintendo of America president Reggie Fils-Aime isn't worried about overexposing the company's best known character.


"That's because our developers, starting with Mr. Miyamoto and going through the entire EAD development organization, they understand the power of our franchises," Fils-Aime said to GamesIndustry International.


"They understand that the only reason these franchises have the power that they do is that they have to make sure that each subsequent edition is unique, different and offers something new. They know that if they don't do that, we'll kill the golden goose that lays the golden egg.


“So it's something they are highly cognizant of, and even the executives on the business side, we hold that IP very dearly to make sure that every edition in the series is foundationally sound,” he concluded.