The clothing and accessories in Splatoon 3 are stylish and trendy. The in-game brands not only establish a unique fashion, but also serve other purposes.The brand of the item you acquire dictates which abilities you’re likely to unlock. Here’s a list of all brands and their abilities in Splatoon 3.
What Do Gear Brands Do in Splatoon 3?
The fictional brands that manufacture the equipment in the Splatoon games do more than just make the inklings and octolings look stylish. Each one of them makes their gear more or less likely to unlock an ability when you’re leveling them up. When they up the chances of an ability to appear, they make it 5x more likely to do it, whereas the unfavored have only 0.5x chance.
Splatoon 3 brings back all of the brands already existing in Splatoon 2 and introduces three new ones: Barazushi, Emberz, and Z+F. Some brands have a way more extensive catalog of items than others, but they’ve all got a distinctive style that, when you’ve played long enough, becomes very recognizable.
If you’re looking to gather the perfect gear to match and complement your main weapon, here’s a list of which abilities each brand makes more and less likely to roll.
| Brand | Likely Ability | Unlikely Ability |
 | Main Power Up In Saver (sub) | Special Saver |
 | Intensify action | Sub Power Up |
 | (Neutral) | (Neutral) |
 | Intensify Action | Special Charge Up |
 | Sub Power Up | Ink Resistance Up |
 | Ink Saver (Sub) | Ink Recovery Up |
 | Special Duration Up Special Power Up | Ink Saver (Sub) |
 | (Neutral) | (Neutral) |
 | Defense Up Bomb Defense Up DX Sub Resistance Up | Damage Up Main Power Up Intensify Action |
|
| ||
 | Swim Speed Up | Defense Up Bomb Defense Up DX Sub Resistance Up |
 | Run Speed Up | Swim Speed Up |
 | Quick Respawn | Special Saver |
 | Ink Saver (Main) | Run Speed Up |
 | Damage Up Ink Resistance Up | Ink Saver (Main) |
 | Special Charge Up | Special Duration Up Special Power Up |
 | Ink Recovery Up | Quick Super Jump |
 | Main Power Up Ink Saver (Main) | Sub Power Up |
 | Special Saver | Ink Recovery Up |
 | Special Saver | Special Charge Up |
 | Quick Super Jump | Quick Respawn |
With frequent updates and the second wave of the DLC coming soon, it’s not too crazy to think more brands can be added to the repertoire. Use this guide to not only look fresh, but also to build the best set of gear to splat all your opponents (and look spectacular while doing so!).
