Tetris is teaming up with global lifestyle brand Sanrio for an all new game and merch line coming soon. The two companies announced today their new partnership alongside the good news that the first of many on the way would include an online game that will feature many beloved characters known from Sanrio together at last with Tetris. The new game is poised for a June 3rd debut in addition to more reveals oln the way during their expo in Las Vegas from June 4-6th.
With Sanrio celebrating their 45th anniversary for their adorable Hello Kitty franchise, and Tetris celebrating 35 years this year, the collaboration comes at the perfect time for both to come together to create something truly magical.
"The 45th and 35th anniversaries of Hello Kitty and Tetris respectively are the perfect opportunity to launch this exciting partnership. Both brands' devoted fanbases have built up over decades, and we're confident they'll love these brand new offerings," said Giovanna Sanzò, Licensing Director at Sanrio GmbH, in a recent press release.
"We're thrilled to announce the coming together of two iconic brands, Tetris and Sanrio, both celebrating huge anniversaries this year, in a collaborative partnership," added Maya Rogers, President and CEO of Blue Planet Software, the sole agent for the Tetris brand. "Not only have the Sanrio characters been one of my favorites since childhood, it also has such an incredible history among girls and women. The pairing of these two brands to create games, novelties and fashion items is an incredible opportunity that we think will have great appeal with fans worldwide."
We'll be able to see more in the months to come, but one thing is for sure: We never knew we needed a Tetris x Hello Kitty combo until now and we are all in for this adorable new project.