Ninja Announces New Adidas Partnership - Prima Games

Ninja Announces New Adidas Partnership

by Nicholas Barth

Tyler “Ninja” Belvins has been at the forefront of merging the video game world with mainstream culture throughout his rise to becoming arguably the most famous content creator in the world. The latest example of this mainstream notoriety of Ninja came on Tuesday, August 27th when athletic apparel giant Adidas announced a new partnership with Ninja. 

The news of the high-profile partnership between Adidas and the star streamer was revealed in a video Ninja posted to his Twitter account. Known as the “Time In” campaign, this new partnership between Ninja and Adidas looks to focus on the dedication and hard work it takes to rise to the top of a craft. 

Unfortunately, the exact details of what the Adidas and Ninja partnership will entail were not revealed in the campaign’s official announcement. However, fans can likely expect to learn more about the blockbuster deal shortly. 

Ninja has now become the first professional video game player to sign a deal with Adidas. The famous sports apparel company is not the first to sign a professional gamer to its ranks, as Nike had previously signed professional League of Legends player Jian “Uzi” Zihao. 

What are your thoughts on the newly announced partnership between Ninja and Adidas? Let us know over on Twitter at @primagames!

Nicholas Barth

Guides Writer Nicholas enjoys helping fellow members of the video game community learn more about their favorite games. First-person shooters and Battle Royale games are what you can usually find Nicholas playing when he isn't writing. We will congratulate you if you can find a bigger Call of Duty fan than Nicholas, who has been playing since he got Call of Duty 2 with his first Xbox 360. [email protected]