Magic: The Gathering has been one of, if not the most influential trading card game since its introduction in 1993. The game continues to grow year after year, thanks to its original characters and to “Universes Beyond,” sets that cross over with other fictional franchises.
One Universes Beyond set, the Final Fantasy collaboration due to release on June 13, has just been confirmed as the best-selling Magic set to date.
In the Hasbro first quarter 2025 financial results conference call, Hasbro chief executive Chris Cocks mentioned that the Magic—Final Fantasy set is officially the best-selling Magic set in the game’s history. What makes this confirmation even more outstanding is that the Final Fantasy set hasn’t even released yet: there’s more than a month left before its release, and the entire card list hasn’t been revealed, either. In other words, Magic—Final Fantasy is the best-selling Magic: The Gathering set through pre-orders alone, a testament to how excited players are to get the cards.
Despite this, there is a key detail that isn’t made clear: namely, if “best-selling” means that Final Fantasy has sold more units, or whether its strictly in terms of profit made. This matters because the Final Fantasy sealed products are notably more expensive than those of previous sets. These include $6.99 for Play Boosters (a 27.3% increase from the standard), $37.99 for Collector Boosters (a 52% increase), $69.99 for Bundles (a 29.6% increase), and $69.99 for Commander Decks (a massive 55.6% increase). The set will also release with additional products at similarly high prices, including all-foil versions of the Commander Decks for $149.99 each.
Regardless of whether the Magic—Final Fantasy set broke sales records purely due to profits or in terms of units sold, it’s clear players and collectors are willing to pay the increased prices for the sealed products. Whether it’s for deckbuilding, collecting, or a combination of both, fans are looking forward to Final Fantasy joining the ranks of Magic’s Universes Beyond.
As incredible as it sounds, Final Fantasy has broken Magic: The Gathering sales records without selling a single physical unit, and there’s plenty of time for the set to sell even more. While there’s doubt some overlap between Magic and Final Fantasy fans helping the set’s early success, it will also introduce Final Fantasy fans to Magic, and get Magic fans interested in Final Fantasy. Final Fantasy games have done unique crossovers before, including adding Ariana Grande to Brave Exvius and dressing the Final Fantasy 13-2 cast in the latest styles from Prada, so fans wouldn’t be remiss to hope that certain Magic characters may Planeswalk their way into the world of Final Fantasy in return.
Published: Apr 29, 2025 01:13 am