Nvidia recently announced that the launch of the GeForce RTX 3070 graphics card has been delayed from October 15 to October 29. The cause of the delay is attributed to Nvidia’s desire to make more cards available on launch day.

GeForce RTX 3070 Launch Delayed to October 29

If you were planning to purchase a GeForce RTX 3070 on October 15, we have a bit of bad news. As confirmed by Nvidia, the GeForce RTX 3070 launch has been delayed until October 29.

The good news is that this isn’t too long of a wait, and the reason for the delay is technically a positive one. Essentially, Nvidia wants to make more cards available on launch day. In a blog post, Nvidia explained the situation, stating: 

“Production of GeForce RTX 3070 graphics cards are ramping quickly. We’ve heard from many of you that there should be more cards available on launch day. To help make that happen, we are updating the availability date to Thursday, October 29th. We know this may be disappointing to those eager to purchase a GeForce RTX 3070 as soon as possible, however this shift will help our global partners get more graphics cards into the hands of gamers on launch day.”

The 3070 may not be the 3080, which sold out almost immediately, but there’s still a fair amount of interest in the card.

Why? Well, Nvidia has stated that the 3070 is more powerful than the RTX 2080 Ti which sells for a higher price point than the 3070 ($499). The RTX 3070 is the least expensive card in Nvidia's new 3000 series.

If you’ve been itching to upgrade your graphics card but don’t have the $699 for the 3080 (or can't find one because they're out of stock), or $1,499 for the 3090, you should keep the 3070 in mind. 

With Nvidia committing to making more stock available at launch via a short delay, it sounds like you may have better luck purchasing an RTX 3070 as opposed to the 3080. That's the idea, anyway.

Gamers have responded to Nvidia's announcement with skepticism over whether the delay will actually help prevent 3070s from being sold out as quickly as the 3080, which is fair. 

It was an extremely frustrating experience trying to purchase a 3080 only to find out they'd been snatched up by bots and resellers.

After these aforementioned issues with 3080 pre-orders, Nvidia released a statement acknowledging the situation. They also noted plans to improve the Nvidia Store in order to deter bots and resellers moving forward.

“As with many other retailers, the NVIDIA Store was also overrun with malicious bots and resellers. To combat this challenge we have made the following changes: we moved our NVIDIA Store to a dedicated environment, with increased capacity and more bot protection. We updated the code to be more efficient on the server load. We integrated CAPTCHA to the checkout flow to help offset the use of bots. We implemented additional security protections to the store APIs. And more efforts are underway.”

Hopefully the 3070 launch is smooth, and everyone who wants to purchase one is able to without too much trouble. Again, the launch date for the 3070 has been moved from October 15 to October 29.