Xbox Series X box art has made it out into the wild with a big ‘ol ‘Optimized for Xbox Series X‘ sticker right on the front. While it’s obvious to see where Microsoft was going with this particular piece of marketing material, it seems the market as a whole really isn’t feeling the look.
The Verge’s Tom Warren recently tweeted out a few key arts for Far Cry 6, Yakuza: Like a Dragon, and Watch Dogs Legion; all with the Optimized for Xbox Series X attachment front and center. The reaction? Pretty much “burn it with fire” and so far we haven’t seen a positive take on this particular style of branding:
Boy that does not look great or really tell you anything
— Paul Tassi (@PaulTassi) July 12, 2020
— Steve ~ (@MirrorManStan) July 13, 2020
It’s so clean outside of that stupid logo. Do we know how Sony’s handling cross-gen games? Given that PS makes you re-download digital titles if you had them on disc first, I’m guessing they’ll be selling separate SKUs.
— Kyle Christy (@thekeelo_g) July 13, 2020
It is easy. Change the color bar for series X and put the Xbox one and one X compatible. Don’t put the series x compatible because is a nonsense. @XboxP3
— Ribbongirl (MaPo) (@RibbonGirlArms) July 13, 2020
Xbox series x and xbox one still written at the top of the box just open your eyes pic.twitter.com/SPF85OUXRS
— Nihat (@Nihatt001) July 12, 2020
Related: Xbox Games Showcase Set for July 23
It’s important to keep in mind that this is Xbox One box art with Series X branding, but it looks like Microsoft is looking to blend the two generations in both support and marketing efforts. Sony recently unveiled their take with a white overlay, but that didn’t seem to clutter it up as much as this optimization notice.
- Original Xbox Games We’d Like to See Optimized On Xbox Series X
- The Xbox Series X Quick Resume Feature Explained
- The Xbox Series X Will Unlock Automatic HDR and Better Framerates for 360 and OG Xbox Titles
What do you think about the branding for Xbox Series X cover art? Do you think it’s unnecessarily cluttered or just not that big of a deal? Weigh in with your thoughts and join in on the conversation over on Twitter @PrimaGames! You can also mosey on over to our Xbox Series X hub here to learn more about the next generation of gaming!
