ReKT Global Announces Fullcube Acquisition - Prima Games

ReKT Global Announces Fullcube Acquisition

by Liana Ruppert

ReKTGlobal is a leading esports business brand that has been making some serious power moves throughout the years. The Rogue parent company recently announced their London-based Call of Duty League team and now they are coming out of the gates with another hot reveal. Just announced, ReKTGlobal has officially acquired Fullcube, a fan engagement platform that has grown at its own impressive rate since launch. 

Fullcube has over a decade of experience in building within the esports spectrum by helping grow brands, cultivate meaningful relationships with their consumers, and so more. Pairing with ReKT, a company that has done much of the same since they began their domination a few years ago, the latest acquisition proves that ReKT is showing no signs of slowing down. 

“Through our acquisition of Fullcube and its premier technology, we’re going all-in on the enthusiastic fanbases through the creation of loyalty programs and monetization by bringing best practices from the sports, media and entertainment world to esports,” said Amish Shah, Founder and Chairman of ReKTGlobal. 

“This is an exciting day for the Fullcube team,” commented Parrish McIntyre, CEO and Co- Founder of Fullcube. “We’ve only begun scratching the surface of the esports industry and are now in a unique position to leverage what we’ve done for traditional sports leagues, teams and other enthusiast audiences to help ReKTGlobal deliver exponential value to the esports fanbase. ReKT has a unique vision for the intersection of esports, music and entertainment, and we’re excited to put our technology and experience to work in support of it.”

ReKTGlobal was first founded in 2016 and since its birth has gone on to make incredible leaps and bounds when it comes to bridging the gap between traditional sports and the burgeoning esports. They’ve worked in collaboration with some of the biggest names in gaming including Xbox, Activision, Epic Games, and so much more.

ReKT is also the parent company to Rogue, a name that is well-known in esports with their presence in League of Legends, Fortnite, and FIFA. 

Where ReKT will go from here is anyone’s guess, but the company has certainly proven it knows what it takes to succeed, thrive, and wow the world of competitive epsorts. 

Liana Ruppert

With an arguably unhealthy obsession with Dragon Age and Mass Effect, Liana is wildly passionate about all things in the gaming community. From shooters, to RPGs, if it's out - she's playing it. A medically retired US Sailor and now full-time hoarder of gaming collectibles, Liana's passion for everything in the gaming industry is palpable. Also, if you lose her in a crowd, just casually mention any BioWare game and the crazy pterodactyl screech will without a doubt follow. You can follow her on Twitter @DirtyEffinHippy or email her for editorial inquiries at [email protected]!