Electronic Arts held a press conference today heading into GamesCom 2012 in Germany, and though they didn't reveal any amazing new projects (outside of the forthcoming Army of Two: The Devil's Cartel, which we'll have a preview of shortly), they did provide new details on current projects, including Need For Speed: Most Wanted.

This game is taking some of the better features that have been used with the online Autolog system, and somehow combining them with the huge, free-flowing online-supported universe that made Burnout Paradise such a hit years ago.  Players will be able to track their friend's accomplishments in real time throughout Most Wanted's world, while also challenging individual race and trick times located in specific parts of the city.  As a result, it's a changing landscape, one where the best drivers continue to be on top, and the challengers keep gunning for them.

The developers also stated that the game will feature most of its cars already unlocked, so you don't have to drive around in circles earning everything as you did in previous games.  You'll also be able to earn upgrades to make them run better over the course of each race.

Finally, the game features CloudCompete, where you can transfer the points you earn from the console versions of the game and continue your progress in the upcoming iOS and Vita versions.  And, for good measure, you can transfer their progress back to console as well. 

Check out the multiplayer trailer below, and look for Need For Speed: Most Wanted on Xbox 360, PS3, Vita, iOS and PC on October 30th.