While the forums have a new owner, the press release from M.O.B.A. Network attempts to reassure ResetEra users that the current operational team that runs ResetEra will, “Continue to moderate and engage with the community and work with M.O.B.A. Network on future product development.”
M.O.B.A. Network Acquires ResetEra Forum For $4.55 Million
Not only does the press release assure ResetEra users that the original operation team will continue to run the forums, though they’ll also be working with M.O.B.A. Network on product development.
Specifics regarding what sort of products and projects M.O.B.A. Network and ResetEra will be working on have yet to be revealed.
The start of the press release first offers a brief overview of ResetEra, noting that it was founded in 2017 and has grown rapidly ever since, especially when it comes to sales which sounds like it’s a factor in why M.O.B.A. Network is slapping down $4.55 million for ResetEra.
“Sales in the last twelve months (up to and including 31 August) amounted to approximately USD 700,000 with an EBITDA margin of approximately 80%. The purchase price amounts to USD 4.55 million and will be paid in cash in two tranches, where USD 3.55 million has been paid upon closing, and USD 1 million will be paid by 31 December 2021."
The press release explains that ResetEra generates revenue through ads and member subscriptions, and M.O.B.A. Network sees potential to increase this revenue. Obviously, when big companies start talking about money, there are valid concerns about the sort of changes that might be made to ResetEra.
“ResetEra.com's revenue is generated through ads and member subscriptions. M.O.B.A. Network sees significant opportunities to increase advertising revenue through a higher share of direct sales, implementation of new ad formats, and a long-term product development strategy. M.O.B.A. Network, therefore, estimates that ResetEra.com can grow sales significantly in 2022 while maintaining an EBITDA margin.”
In particular, the mention of increasing ad revenue and implementing new ad formats are going to be a concern.
Fortunately, it sounds like in terms of forum moderation, that won’t change much as the press release from M.O.B.A. Network confirms the operational team that runs ResetEra will continue to do so, with no changes being made there outside of the team working with M.O.B.A. Network on product development.
“The operational team that runs ResetEra will continue to moderate and engage with the community and work with M.O.B.A. Network on future product development.”
Speaking on the acquisition, Björn Mannerqvist, CEO of M.O.B.A. Network, stated:
"We are very excited and proud to welcome ResetEra.com – one of the world's largest gaming forum and community brands – to our growing number of brand. ResetEra.com has great growth potential, and we see significant opportunities to develop ResetEra.com, continue to grow traffic flows, improve the sales development and extract synergies within the M.O.B.A. Group."
Björn Mannerqvist then went on to explain:
"ResetEra.com is another step in our strategy to grow through acquisitions and create more relevant communities with attractive, growing target groups that many companies want to expose themselves to.”
For more information, you can read through the full press release from M.O.B.A. Network here. Now that you’re caught up on the acquisition of ResetEra, we’re eager to hear your thoughts on the matter. Are you concerned about ResetEra being acquired and the potential for changes to site ads?