LEGO And Nintendo Team Up For Extensive New Super Mario Line - Prima Games

LEGO And Nintendo Team Up For Extensive New Super Mario Line

by Liana Ruppert

LEGO and Nintendo first teased their latest collaboration during Mar10 day (March 10th) with a somewhat terrifying picture of Mario’s very blocky and very big torso. Now the full line is revealed for the Super Mario LEGO experience and honestly? It’s quite cute. 

“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. “With this experience, we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favorite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”

“I have always liked LEGO products and how they help children use their imagination to play”, added Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

While we don’t have a Super Mario LEGO release date at this time, more information is coming soon as for when the latest collaboration will hit shelves for all to enjoy. Thoughts on the latest LEGO mashup? Hit us up with what you think of the Super Mario LEGO line over on Twitter @PrimaGames!