Robert Bowling, creative strategist to the Call of Duty franchise at Infinity Ward has started his own game studio, Robotoki.

The well-known figure to Call of Duty players left his job at Infinity Ward last month in a bid to free himself of the ties of Activision.

Bowling stated that he was more interested in working somewhere where it was possible for developers to retain “complete control” over their projects.

"I wanted to create an environment where the creative vision holders held complete control over their work and could guide and maintain it from concept to execution," Bowling stated.

"We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent."

The first game Robotoki are working on will be release on the next generation of consoles, PC and mobile platforms.

"As a developer, our focus is on creating a universe first, experiences second, and game mechanics last," Bowling told GameInformer. "With focus being on universe, we aim to create experiences that transcend platforms and genres and allow our players to connect to our world, their characters, and gameplay via any medium."

"However, how they experience the world is unique to their device. The mobile/tablet experience should not mimic the console or PC experience, it should be additive to it, not supplemental. Allowing them to support their console and PC experience, continue their progression, but by experiencing the world in a meaningful and unique way."

Bowling is intent on creating an experience that’s "no longer strictly single player, strictly co-op, or strictly multiplayer", and instead "fuelled by the actions and contributions in each".