EA Stands Behind Loot Boxes, Says They Are Ethical "Surprise Mechanics" - Prima Games

EA Stands Behind Loot Boxes, Says They Are Ethical “Surprise Mechanics”

by Liana Ruppert

EA learned the hard way that though many don’t like the use of microtransactions, they really don’t like when they start to adapt a pay-to-win model. That’s exactly what happened with Star Wars Battlefront II, and even though that move has since been retracted, the damage has been done and with more and more countries looking to call this mechanic illegal, the mega-publisher is standing by their practice by calling them “ethical” and a nice surprise. 

Any fan of EA’s, or at least their games, knows that microtransactions are nothing new. Every one of their sports titles has them, Apex Legends has them, they’re everywhere. Most of the time, they aren’t an issue. Usually they are completely voluntary and limited to cosmetic items only. Except that’s not what they did with Star Wars Battlefront II at launch and with the legal heat heating up, EA called loot boxes “quite ethical” during a meeting with the United Kingdom’s Digital Culture, Media and Sports Committee. 

During this meeting, Scottish National Party PMP Brendan O’Hara spoke with VP of Legal for EA, Kerry Hopkins, what the company thinks this practice contributes. Hopkins replied, “We don’t call them loot boxes, but Surprise Mechanics.” So … loot boxes.

Hopkins then went on to say that the entire process of loot boxes is not only ethical, but fun for players and it’s something that they want to continue doing for that ‘element of surprise.’ 

Some regions have classified loot boxes as illegal gambling, while others have ruled them to be a harmless practice. The investigation continues, though it looks like a unanimous decision won’t be happening anytime soon regarding these “fun surprises.”

Thanks, PlayStation Lifestyle!

Liana Ruppert

With an arguably unhealthy obsession with Dragon Age and Mass Effect, Liana is wildly passionate about all things in the gaming community. From shooters, to RPGs, if it's out - she's playing it. A medically retired US Sailor and now full-time hoarder of gaming collectibles, Liana's passion for everything in the gaming industry is palpable. Also, if you lose her in a crowd, just casually mention any BioWare game and the crazy pterodactyl screech will without a doubt follow. You can follow her on Twitter @DirtyEffinHippy or email her for editorial inquiries at [email protected]!