EA Producing More Original Star Wars Efforts For Video Games

With its ten-year deal with Lucasfilm to produce Star Wars games, Electronic Arts wants to do something different – and not necessarily create games based on the upcoming films.

“We’ve done movie games over the years and we wanted to make sure that we weren’t doing a movie game, i.e., game based on the movie,” EA’s chief financial officer Blake Jorgensen told attendees at the UBS Global Technology Conference on Tuesday. “The beauty of the ‘Star Wars’ franchise is that it’s so broad and so deep, you don’t have to do a movie game, you can do a game that’s very focused on the world that’s been created around ‘Star Wars.’”

“We struck what we believe is a fantastic deal which allows us to be able to build games in many different genres across multiple types of platforms over ten years and we’ll leverage the strength of the Disney marketing associated with the ‘Star Wars’ properties both in movies and other things that they may do over the timeframe,” he added.

The first of these efforts, the return of the Battlefront series, will make its debut sometime in 2015.