It’s official – Call of Duty continues to be a big money maker for Activision, despite those who think it’s falling behind since last year’s Modern Warfare 3.
The company has announced big sales for the long-awaited sequel Black Ops II, which has managed to clear $1 billion in just 15 days time. This has managed to loop various other forms of entertainment that reached such a goal, including James Cameron’s Avatar film and Modern Warfare 3, which reached the sales number in 16 days.
“The release of Call of Duty has been one of the most significant entertainment events of each of the last six years,” said Bobby Kotick, CEO of Activision Blizzard. “Since Call of Duty was launched, cumulative franchise revenues from players around the world are greater than current worldwide box office receipts to date for the top-10 grossing films of 2012 combined. Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for ‘Harry Potter’ and ‘Star Wars,’ the two most successful movie franchises of all time.”
Congrats to Activision, and we look forward to the inevitable sequel when it surfaces next year.
Published: Dec 5, 2012 08:37 pm