GameStop has been our one-stop shop for all of our gaming needs thanks to our addiction for the latest video games along with our ability to trade in our used games.  Starting today, consumers across the country can head to their local GameStop to purchase Prima eGuides, the next level in guides from the folks who have brought you the best in strategies for many years now.

When you head to GameStop, you can now purchase these eGuides, which are delivered to you through a code on your receipt that you can redeem on any computer or Web-enabled device.  To kick things off, there's an exclusive Madden NFL 13 tournament eGuide bundle available now for $19.99, discounted from its regular price of $39.99.  The GameStop eGuide bundle contains tournament-level offense and defense products that will take your game up a notch.

If you haven't yet, check out some of our eGuides and see if you want to take advantage of the special deals available through GameStop!  We're very proud of the product, full of strategies from our world-class guide writers, search functionality, tons of screenshots and interactive maps.  Future eGuide releases include Halo 4, Hitman: Absolution, Medal of Honor: Warfighter, The Sims 3 Supernatural, and many more.

Check after the jump for the official press release.



GameStop and Prima Games Announce “Buy In-Store, Redeem Online” eGuide Program

New program kicks off with exclusive GameStop digital eGuide bundle for Madden NFL 13

GRAPEVINE, Texas and ROSEVILLE, Calif. – August 28, 2012 – Starting today, GameStop customers can purchase digital, web-access Prima eGuides at GameStop retail locations. The new program, “Buy In-Store, Redeem Online,” launches with an exclusive Madden NFL 13 tournament bundle. This exclusive GameStop eGuide bundle includes two tournament-level eGuides (offense and defense).  Regularly priced at $39.99, GameStop customers can get the bundle for only $19.99.

Future eGuide releases include Halo 4, Hitman: Absolution, Medal of Honor: Warfighter, The Sims 3 Supernatural, and many more.

Prima eGuides are online strategy guides that can be accessed from any computer or web-enabled device. There is no download or software to install, so players have access to strategy where, when, and how they want it. All Prima eGuides feature intuitive search functions, complete and accurate game strategies that are developer-approved, 24/7 access via computer or web-enabled mobile device, and expandable screenshots so players never miss a detail. Many Prima eGuides also include interactive maps that allow players to toggle collectables and points of interest on and off and zoom in and out, as well as streaming video so gamers can see the strategy in action.

The in-store eGuide purchase process is easy and follows a model familiar to all GameStop customers: select and purchase an eGuide and get a register receipt with an access code and easy-to-follow redemption instructions.

“Prima eGuides help gamers get the most out of their gaming experience by giving them hints, tips and strategies from game industry professional,” said Debra Kempker, president and publisher of Prima Games. “With the launch of this program, Gamestop customers now have access to Prima’s full list of eGuides and can make their digital purchase in-store at the same time they buy the game.”

“We have built successful digital businesses that utilize our vast store base to deliver digital content to customers,” said GameStop’s Director Retail Digital Distribution, Brad Schliesser.  “The debut of Prima eGuides is an exciting addition to our digital line-up.”

About GameStop
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,628 company-operated stores in 15 countries worldwide and online at The network also includes:, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at

General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @

About Prima Games:

Prima Games, an imprint of Random House, Inc., is the world’s leading publisher of strategy content for PC and console video games. Prima Games is a leader in the digital video game strategy realm, offering interactive strategy maps, streaming video, searchable online guides and strategy apps.